Conference Characters

Service with Personality must be a 2012 Focus says Keele Conferences & Events

Keele Conferences & Events has devised a new campaign based around customer and industry feedback that calls for a greater focus on delivering conferences and events with a strong personal approach.

The Conference Characters campaign was officially launched to the media and events buyers at this year’s International Confex where Keele Conferences & Events exhibited for the first time, alongside destination partners Yarnfield Park, Britannia Stadium and Staffordshire & Stoke on Trent Conference Bureau).

Sam Booth, Head of Keele Conferences & Events comments; “It is not enough to just focus on providing a good service - that should be a standard. We should be working to provide good service but with a unique delivery by strong characters.”

She continued, “With the arrival of the Olympic Games, this year more than any other will be one where people expect unique events and with the spotlight firmly placed on how the industry performs, we have a great opportunity to show off what we can do.”

Innovative service provision has always being a key USP of the Staffordshire based team and last year we launched ‘Keele Event Services’ providing event support and management to organisations as their annual conferences travel around the country.

Also during the latter part of 2011, Keele Conferences embarked on a drive to encourage the industry to support the promotion of the educational benefit of meetings and events for generating knowledge and research, rather than solely their financial benefits. This received strong backing from the Britain for Events Campaign.